Tag Archives: technorati

Podcasting 100

 This is the first in a series of posts to explain how to start podcasting 101. This is the pre-post about the things you need to do before you start podcasting. I recently attended Podcamp Toronto. This was a fantastic event where 300 people got together to share their knowledge and experience about podcasting.

The key phrase is web presence. You could have the greatest podcast on earth, but if you don’t have a presence, then no one will be able to find it, or you for that matter. Julien Smith was one of the speakers at Podcamp Toronto. He gave a fantastic presentation on Giving Your Podcast A Google Presence. You can download the video (80 MB) here. Julien make some tremendous points about Google and podcasting. Basically, Google couldn’t care less if you have a podcast. Google knows text…not audio. In order to help Google out, you need to start with a blog, or a web site. You should put the podcast notes on your site and/or get a transcript done. This will help Google when it searches you site.

Your Own Domain:

First, decide on a domain name. I could spend a post or two about how to choose a name, but Bill Sweetman gave a great presentation (40MB) about this at Podcamp. Once you have a name picked out and you have registered the domain; find yourself a good web hosting service. I reccommend this over any of the free services from Blogger, or WordPress. I have seen too many people who have lost their blogs because of some technical issue. This doesn’t mean you can’t have a Blogger blog, or WordPress blog. Both offer their software for free to put on any web hosting service you use. This blog uses WordPress software and my hosting service is 1 & 1. Neither of the steps are expensive. To register a domain costs about $10 a year and a basic web or blog hosting service can be as low as $5 a month.

RSS Feed:

Next you need to create a feed. RSS is a standard format (XML) text file that allows many other readers see your posts. Now most blogging software will create an RSS feed. However, Feedburner.com will allow you to publicize your feed and add several extra features at the click of a button. For podcasters, the most important feature to turn on is the SmartCast feature in the Optimize tab. This will automatically add the tags required to put your podcast on iTunes and add media tags when you post an mp3 file to your site.

Ping’s The Thing:

Once you have created somthing new for your site. You need to tell the world that it is there. The easiest way to do this is tell all the search engines, blog directories and podcast directories that you have created something new. Pingoat is a great service to do this. Once you have filled out your sites information you should add the site to your links group in your browser. Then all you have to do is click on the button in your browser and Pingoat will start telling all the services that you have new content.

Of course to help Google to search your site, you should have a site map. There is a WordPress addin that will create the site map and ping Google to come and search your site. You can download here.

Tags:

Tags are keywords that will help others to find your posts or podcasts. Technorati is the largest and most popular site for tag searching. You will need to “claim” you blog on their site. Once that is done, you can add some tags in the profile page to help others find your blog and podcasts. You should also tag your posts. You can see my Technorati tags below next to the green icon. Most blogging platforms support Technorati tags. For WordPress there is a plugin called Ultimate Tag Warrior. This adds an entry bar right under the posting page to add your tags. It also allows you to list related posts from your blog. This helps people to find your other posts on the same topic. Lorelle gives a great tutorial on using Tag Warrior in this post.

Community Sites:

Now the next thing is to get yourself published on some community sites. Such as mySpace, Flickr, Linkedin, Facebook, Friendster and StumbledUpon. Chris Penn from The Financial Aid Podcast gave 2 presentation on these tips and tricks. Podcast Marketing: Five tools and strategies to grow your audience TODAY (60MB) and notes. Plus, Podcast 401 – 5 steps to a bigger audience and slides.

Now you’re ready to start recording! In the next few posts I will discuss the various hardware and software required to start your first podcast. Plus, how to post it on iTunes and other services so the World can subscibe to you. As always, if you have any questions, just send me an email or leave a comment.

Qumana Blog Editor

For the past couple of months I have been using a blog editor from Qumana. Blog editors allow you to work offline creating posts in a WYSIWYG environment. Qumana is very easy to use and has some nice added features that I will discuss below.

The software will work with most blog software. Whether it is hosted by the blog provider, or if you have your own provider using blogging software, Qumana will recognize most applications during the installation. I had a minor issue on my laptop, where Qumana would not recognize the “end point” or the version of blogging software I was using. Their tech support asked what version of Java I was using. Turns out I had an old version of the Java runtime. Once I upgraded, everything went smoothly.

With the latest beta update, they have made it even easier to add images to posts. Once you hit the add image button, you get the following window. You select how you want the image aligned, then upload it from you PC and it drops right into your post.

The posting editor above is easy to use. It has all the standard formatting options. The software picked up on my WordPress categories; there on the right. If you notice the 2 green buttons, they offer some added functionality.

The Insert Tags button allows you to list multiple Technorati tags within your post. Technorati is a blog specific tag search engine. In most software, you have to get into writing HTML code to have the tags appear in your post and have them linked back to Technorati properly. In Qumana, you simply open the dialogue box above and start typing.

The other button is Insert Ad. This allows you to \’monetize\’ your blog. That means you can make money from your posts. Similar to Google adsense, Q-Ads as they\’re called; allow you to put advertisements in your blog based on content. When someone clicks on the ad, you get paid.

Last but not least, Qumana allows you to future date your posts. You may ask yourself, “why would anyone want to do that?” Think about vacations. If you don\’t keep up with new and interesting posts, you will see a decline in your readership. So before you go on vacation, you can sit down and \’powerpost\’ 7 entries and schedule them to appear 1 a day for the next 7 days. No one will even know you were away. Below is the highlighted area for picking the date of each post.

As mentioned above, this review is on their beta product. They have had regular updates, and their tech support have been very responsive. If you are a regular blogger, I would highly recommend taking a look at this software.