In this Podcast I talk to
- Marc Cisneros, CE Channel Sales Manager, Seagate Technologies
- David Burks, CE Product Marketing Manager, Seagate Technologies
Seagate is pushing hard into the Consumer Electronics space. No longer are they considered a hard drive company, they now want to be known as a Storage Company. The Scoble Show interviewed Seagateâ€™s CEO Bill Watkins, where he said “itâ€™s about content distribution.”
Seagate has come out with a several market specific hard drives with benefits tuned the each area of specialty.
- LD for mobile and low profile devices [2.5″]
- DB for DVRs and Media PCs [very quiet]
- SV for security DVRs [24Ã—7 duty cycle]
- EE for extreme environments [can handle temperature and vibration extremes]
Originally I had big plans of blogging daily about all the product releases and updates. Suffice it to say, that when it takes 90 minutes to go to a hotel that usually takes 10 minutes (when CES isn’t in town) those plans went out the window. However, I have several links below from sites that had small armies of people at the show and were blogging about them constantly. While I was at the Bloghaus, they had an RSS feed showing the sites below and a few others. There was literally a post every 30-60 seconds appearing on the screen.
I was asked several times “what was the best product at this year’s show?” Well I can tell you the most talked about was the Apple iPhone that was not even at CES.
The one thing that was evident was trends. The trend to move content to digital formats. ToÂ have that content available to you whenever and wherever you want. Of course the usual “mine is bigger than yours” by the flat panel manufacturers. But does anyone really care if the panel is 105″ or 108″. How many $80,000 panels are you really going to sell. 1080p is the standard now for HDTV. Of course you can only realize 1080p if you have an HD-DVD, Blu-Ray or XBox 360, as HD broadcasters are currently pumping out 1080i. The battle between HD-DVD and Blu-Ray continues…time will tell.
The main thing that I took away from the show, other than blisters, was the sense that the way we receive our content is going to change quickly. This change is happening so fast that many say that battle over HD-DVD vs. Blu-Ray is moot because within a year, we will be downloading our content. This could also impact companies like Netflix or Blockbuster.Why go out, or wait for your movie, when you have have it right now. Scoble talks about this in his blog. It’s hard to believe, but North America is actually behind many other countries in terms of High Speed Bandwidth. A good example is Sweden. For $15 a month you can get 100MB/sec. to your house. Today, most of us are paying $30-$50 for less than 10M/sec.B. With 20MB/sec. you could stream HD content live to your TV. There are some services in the US have are offering 50MB/sec. for ~$80 per month.
The other trend is that old media (newspapers, TV stations, music companies) had better figure this out just as fast or they won’t have a way of making money. There are some from the old media that are buying new media players. Such as Rupert Murdoch’s (Fox Interacitve) purchase of mySpace.
This is going to be a very interesting year!!
I recently attended the Mesh 2006 conference. There were a lot of great discussions. The one that interested me was a discussion on wireless and satellite radio. I sat behind Andrew Coyne from the National Post. He coined the phrase Ubiquitious Wireless.
Â ubiqÂ·uiÂ·tous : existing or being everywhere at the same time : constantly encountered :
This means, wireless everywhere. This is not some future science fiction, but reality in the next 5 to 10 years. It is already happening in San Francisco and Phillidelphia. This means, wireless everywhere. This is not some future science fiction, but reality in the next 5 to 10 years. It is already happening in San Francisco and Phillidelphia.Now imagine forÂ a minute, if all handheld and portable devices had WiFi capability. From your MP3 player, to your cell phone to your car stereo. Now that you have the hardware, you need the content. Robert Scoble posted an entry in his blog about the sort of filter he would like to see for retrieving content. It could retrieve random information and post it to his iPod. Then as he listens to the information it would track what you liked and remember to download like content the next time. There are music services that do this today. The Pandora project uses math to analyze songs and groups them together. You choose some artists or songs. It presents those and others that fit the same style. Last.FM uses community preferences. If a lot of people who picked your artist or song, also picked these other songs, then it puts those into your playlist. Now take all the above and add it into a car stereo with WiFi. The software or your choice collects the music content for you above and either plays it, or stores it on your car stereo. Cheap flash memory is available today in 8GB sizes. So how does satellite radio compete with this. Or maybe the question is…Can satellite radio compete with this.
I have to admit. When our CEO Jim Estill first told us about his blog, I think the word I heard the most was “eccentric”. To those people that said this simply shows that we didn’t understand blogs. (“mea culpa” or in the present day vernacular, “my bad”). I consider myself a pretty well informed person. Especially when it comes to technology. I had heard about blogs, and had passed them off a daily journals. That is about 10% of what a blog is.
I had come across blogs as a way of finding out the latest trends and gadgets. I incorporated these into my daily RSS feeds. I came across Robert Scoble’s blog, before the release of his book. (one of the authors of Naked Conversations).Then Jim loaned me a book called Naked Conversations. I’m only about half way through it, but it is fascinating. CEO’s from GM, Intel and several other companies use them. Some companies have become companies because of the power of blogs. From a tailor on Saville Row to a software company.
Blogs are the new marketing, instant messenger and PR department all rolled into one. But without the corporate “stuffiness”. One of my favorite quotes in the book is “blogs should represent the unedited voice of the individual. It’s not an organization speaking. It’s informal. It’s ‘Come as you are. We’re just folks here. We’re not concerned with typos or grammar errors’, which reminds readers that it’s just a human speaking.”