I have to admit. When our CEO Jim Estill first told us about his blog, I think the word I heard the most was “eccentric”. To those people that said this simply shows that we didn’t understand blogs. (“mea culpa” or in the present day vernacular, “my bad”). I consider myself a pretty well informed person. Especially when it comes to technology. I had heard about blogs, and had passed them off a daily journals. That is about 10% of what a blog is.
I had come across blogs as a way of finding out the latest trends and gadgets. I incorporated these into my daily RSS feeds. I came across Robert Scoble’s blog, before the release of his book. (one of the authors of Naked Conversations).Then Jim loaned me a book called Naked Conversations. I’m only about half way through it, but it is fascinating. CEO’s from GM, Intel and several other companies use them. Some companies have become companies because of the power of blogs. From a tailor on Saville Row to a software company.
Blogs are the new marketing, instant messenger and PR department all rolled into one. But without the corporate “stuffiness”. One of my favorite quotes in the book is “blogs should represent the unedited voice of the individual. It’s not an organization speaking. It’s informal. It’s ‘Come as you are. We’re just folks here. We’re not concerned with typos or grammar errors’, which reminds readers that it’s just a human speaking.”