Tag Archives: itunes

Podcasting 101: Posting your Podcast

Now that you have recorded your podcast, it is time to post it so everyone can listen and/or download it.

There are several choices when you are posting your podcast. Do you want to host the file on your hosting provider or do you want to put the files somewhere else. I’ll start with putting them in the same place as your blog. You simply create a directory/folder on your FTP server (you should have a tool to do this already, I use FileZilla). Then you FTP the files to that folder. When you create your blog post about the podcast you will need a link to the file, in order for Feedburner to recognize the location of the media file. If you are using WordPress, there is a great plugin called Podpress. Once you have this installed, it adds an on line player and several other features that make it easy to add podcasts. I use this plugin and you can see what it looks like on these 2 posts.

You’ll notice a couple of features. One is that you can color code the player to match the colors of your web site. Two, it gives the user the choice of playing it online or downloading it and listen on their PC.

You can also have your podcasts hosted on another provider. The choice among podcasters for this is Libsyn. They have several packages available. The big benefit, is that they charge you for storage space and not the bandwidth when your podcasts are downloaded.

When you have everything loaded up, it’s time to tell the world. Similar to pinging search engines about a new blog post, you would do the same thing with your podcasts. Obviously the most popular podcast site is iTunes. In order to get your podcast on their directory you will need an iTunes account. For this you will need a credit card, even if you never plan on buying anything from their store. Once you have your account, you load up iTunes, go to the Store, select Podcasts from the upper left box, then submit a Podcast from the lower left box. From there you follow the prompts of where you feed is and what your podcast is about etc. When you submit a podcast the first time, it will take 24-48 hours to get a response back with your podcast account number. You can take that number and put it into the form on Podpress, or you can save the link for future reference. There are a few ways of adding a button to your site that allows people to subscribe to your podcast. The first way is to use that link that was sent to you and attach it to a button. There are, however, some watch-outs to be aware of when using this method. If you have a podcast that comes out more frequently than once a week, you will want to use the methods below to link to your iTunes button. Sometimes it can take days before iTunes will update your podcasts on their store. So I recommend you use one of the following methods to attach to the iTunes button on your site. (assuming your are using Feedburner). You can use either the itpc://feeds.feedburner/[your feed name] or pcast://feeds.feedburner/[your feed name].

There are several podcast specific directories you should use to list your podcasts.

  • Odeo.com – directory and podcast service
  • Yahoo – has a podcast search and tag-based index
  • Podcasting News’ Podcast Directory is the largest user-built directory of podcasts.
  • Podcast Alley, one of the most popular podcasting sites, has a large podcast directory.
  • Digital Podcast
  • iPodder.org is a large podcast directory.

  • PodcastPickle Â
  • PodcastDirectory.com
  • A Podcast Directory is available at Podcast.net.
  • iPodderX

There are several other methods to marketing your podcast. You can watch Chris Penn’s excellent presentation at Podcamp Toronto here.

Playing music via WiFi

I recently had an opportunity to test a new WiFi music bridge that allows you to play DRM music from either Apple iTunes or Windows Media Player. The product is called the Sirocco from Sondigo.

Feature List

You don’t need any hardware on your computer. Other than your existing wireless router. The system allows you to play DRM protected music on your stereo system by making your stereo an extension of your computer. Just as if you were plugging speakers into your computer.

And best of all… it lists for $139.99 US.

How to use Podcasts

 I’m surprised by the number of people I know with iPods that are not using, or have heard of, podcasts. What is a Podcast? Basically it is a sound file, just like an MP3, or in Apple’s case, AAC. But the file type is really irrelevant. It is a recording of a broadcast, or interview or someone simply talking about their favourite topic. The beauty of iTunes is that is makes adding podcasts to your iPod easier than downloading music. You simply go to the podcast section. Scroll through the various topics and select subscribe. [note, watch out for whether it is a podcast or video podcast. If you don’t have a video iPod, you will not want a video podcast]. That’s it. You can also go into your iPod options and select the automatic podcast update setting, and tell it how many old podcasts to keep. Now each time you start iTunes it will download the podcasts you subscribed to. The next time you connect your iPod to your computer. It will add these to your iPod. There is a tremendous wealth of topics for podcast. Most of the ones listed on iTunes fall into 2 categories; Business and Technology. Some of my favourites are from Leo Laporte and his TWIT.tv crew [This Week in Tech]. I have Giz Wiz with Dick Dibartolo, TWIT with a cast of characters and Inside the Net with Amber MacArthur. But whatever your interest, there is a podcast available. iTunes is also not the exclusive directory of podcasts. Check out Podzinger

Online Video

There is a trend happening on the internet. Podcasts started a new way of listening and broadcasting information to the masses. iTunes made it easy to obtain these snippits of daily or weekly broadcasts. Then Apple introduced the Video iPod and at the same time online video was growing fast. The two most talked about services are YouTube and Rocket Boom. YouTube is a website that allows anyone to post any video up to 10 minutes in length. Anything you can think of is there. The amount of bandwidth and downloads is on the edge of comprehension. They have talked about 100’s of thousands of downloads a day and 100’s of Terabytes (that’s 1000 Gigabytes) of information daily. Rocket Boom is a short news feature by Amanda Congan. She satires many of the daily news that is mainly on technology. There are a lot of questions surrounding online video. First the question of bandwidth. Right now, the quality is just barely enough to watch. In this era of HDTV growth, one has to wonder why online video is becoming so popular. The other question is copyright. When Apple started selling TV shows, it was a very short time before the networks started testing downloading they prime time shows. ABC recently announced that they would allow the viewing of their prime time shows, such as Lost, Desperate housewives, etc. for free. This is a test for 2 months. Is this another trend starting? (unfortunately, only available in the US). It is clear that the future includes watching video via the Internet. But the big question is always there. How can you make money at it. Ad dollars are the vehicle to make it happen. But when you look at the numbers from YouTube, it will take more than ad dollars. Technology will have to make some leaps before high resolution via the internet becomes as common as surfing the net.

Which came first, the iPod or the PodCast

Being the Gadget person that I am, I own an iPod. I was late to the party though as I only got one about 4 months ago. I have to tell you, this thing is obsessive. I have the 4th generation 40GB model. When you first get the iPod it is great to carry your complete music library with you. You can never get bored.

Then it starts…first I had to listen to it at work. So I bought the JBL Sound Stage. Of course, who wants to plug and unplug speakers every day. So I bought a JBL unit for home. Let’s not forget the car! So I bought a Sonnet Podfreq. Then I heard about the new Shure ear buds. The sound is amazing.

Somewhere out there is a 12 step program for iPod accessories.

But seriously, the iPod is a cultural and marketing phenomena. Recently I discovered Podcasts. These are basically radio like broadcasts, that you can download and listen to on your iPod. They have everything from Technology to business to how to make bar drinks. Whatever your interest, someone out there has a Podcast on it.