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Podcasting 101: Posting your Podcast

Now that you have recorded your podcast, it is time to post it so everyone can listen and/or download it.

There are several choices when you are posting your podcast. Do you want to host the file on your hosting provider or do you want to put the files somewhere else. I’ll start with putting them in the same place as your blog. You simply create a directory/folder on your FTP server (you should have a tool to do this already, I use FileZilla). Then you FTP the files to that folder. When you create your blog post about the podcast you will need a link to the file, in order for Feedburner to recognize the location of the media file. If you are using WordPress, there is a great plugin called Podpress. Once you have this installed, it adds an on line player and several other features that make it easy to add podcasts. I use this plugin and you can see what it looks like on these 2 posts.

You’ll notice a couple of features. One is that you can color code the player to match the colors of your web site. Two, it gives the user the choice of playing it online or downloading it and listen on their PC.

You can also have your podcasts hosted on another provider. The choice among podcasters for this is Libsyn. They have several packages available. The big benefit, is that they charge you for storage space and not the bandwidth when your podcasts are downloaded.

When you have everything loaded up, it’s time to tell the world. Similar to pinging search engines about a new blog post, you would do the same thing with your podcasts. Obviously the most popular podcast site is iTunes. In order to get your podcast on their directory you will need an iTunes account. For this you will need a credit card, even if you never plan on buying anything from their store. Once you have your account, you load up iTunes, go to the Store, select Podcasts from the upper left box, then submit a Podcast from the lower left box. From there you follow the prompts of where you feed is and what your podcast is about etc. When you submit a podcast the first time, it will take 24-48 hours to get a response back with your podcast account number. You can take that number and put it into the form on Podpress, or you can save the link for future reference. There are a few ways of adding a button to your site that allows people to subscribe to your podcast. The first way is to use that link that was sent to you and attach it to a button. There are, however, some watch-outs to be aware of when using this method. If you have a podcast that comes out more frequently than once a week, you will want to use the methods below to link to your iTunes button. Sometimes it can take days before iTunes will update your podcasts on their store. So I recommend you use one of the following methods to attach to the iTunes button on your site. (assuming your are using Feedburner). You can use either the itpc://feeds.feedburner/[your feed name] or pcast://feeds.feedburner/[your feed name].

There are several podcast specific directories you should use to list your podcasts.

  • Odeo.com – directory and podcast service
  • Yahoo – has a podcast search and tag-based index
  • Podcasting News’ Podcast Directory is the largest user-built directory of podcasts.
  • Podcast Alley, one of the most popular podcasting sites, has a large podcast directory.
  • Digital Podcast
  • iPodder.org is a large podcast directory.

  • PodcastPickle Â
  • PodcastDirectory.com
  • A Podcast Directory is available at Podcast.net.
  • iPodderX

There are several other methods to marketing your podcast. You can watch Chris Penn’s excellent presentation at Podcamp Toronto here.