Category Archives: Marketing

Digg What?

So you may be wondering what these Digg This buttons are on my blogs. Digg.com is a web site that has become hugely popular over the last 6 months. How it works, is people post news stories, then people vote or ‘digg it’. The stories with the most Diggs usually is including in their weekly podcast. From a blogging perspective, this can drive a lot of traffic. When you hit the Digg button next to my posting, you are casting a vote for the post. It will get posted on the Digg site, where others will see it. If they Digg it as well you will see the counter go up. All of this will drive more traffic to my blog.(if you want to add the Digg buttons to your blog, check out http://ottodestruct.com/wpstuff/diggImplementor.zip )

So Digg away…

Sociable Tags

What is this at the bottom of all the posts?

Co.mments–del.icio.us–Digg–Furl–Newsvine–RawSugar–Reddit–My Yahoo

Looking back on my post about Web 2.0. I talked about the social aspect of the new Web. There are several sites that now share or link to blog posts. On some sites users vote on the top story. On others it is posted as news articles. The end goal is to build traffic to your blog.

So try clicking on one of the icons below.

Tags: co.mments, , , furl, newsvine, rawsugar, , myYahoo

My Valley Schwag has arrived

 I received my Valley Schwag package today! What is Valley Schwag?

 In Silicon Valley, home of the startup; companies hand out Schwag tomarket their brand. T-shirts, caps, pens, stickers and whatever else they can think of. For those of us non-Valley types, we can now have access to that same Schwag. Valley Schwag will send you a monthly Schwag package for $15 a month. They promise at lease one t-shirt per month, plus other Schwag. I first leaned about Valley Schwag on the Techcrunch blog. They have been amazingly successful. Their first month, they sent out 60 packages. This month they sent out 1500. Yes, I admit, it is really for the true geeks out there. But hey, that’s what this blog is all about.

IN.ovation Accepted by Blogburst

BlogBurst.com I received the email confirmation that I was accepted by Blogburst. Blogburst is a publishing/syndication service. They syndicate many blogs to newspapers across the US such as The Washington Post and the Houston Chronicle. When a post is used, you get a byline added in the publication. So I’m asking everyone for help. Send me post topics. Some of the upcoming posts I’m working on: Building traffic for your Blog Opinions on downloading music Staying organized with MS Outlook Do you have a Terabyte at home? So what technology do you want to know about? Click on the Comment link below and let me know.


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How to use Podcasts

 I’m surprised by the number of people I know with iPods that are not using, or have heard of, podcasts. What is a Podcast? Basically it is a sound file, just like an MP3, or in Apple’s case, AAC. But the file type is really irrelevant. It is a recording of a broadcast, or interview or someone simply talking about their favourite topic. The beauty of iTunes is that is makes adding podcasts to your iPod easier than downloading music. You simply go to the podcast section. Scroll through the various topics and select subscribe. [note, watch out for whether it is a podcast or video podcast. If you don’t have a video iPod, you will not want a video podcast]. That’s it. You can also go into your iPod options and select the automatic podcast update setting, and tell it how many old podcasts to keep. Now each time you start iTunes it will download the podcasts you subscribed to. The next time you connect your iPod to your computer. It will add these to your iPod. There is a tremendous wealth of topics for podcast. Most of the ones listed on iTunes fall into 2 categories; Business and Technology. Some of my favourites are from Leo Laporte and his TWIT.tv crew [This Week in Tech]. I have Giz Wiz with Dick Dibartolo, TWIT with a cast of characters and Inside the Net with Amber MacArthur. But whatever your interest, there is a podcast available. iTunes is also not the exclusive directory of podcasts. Check out Podzinger

What is Web 2.0, Part II

This post will cover the second part of What is Web 2.0. The rich user interface. I believe the first wide user experience to this was the new Google maps. These maps use a programming language called AJAX. Which is a combination of Java Scripts and XML. The key point about AJAX is that you no longer need to reload the whole page, each time something changes. Previously, on MapQuest for example, if you wanted to move the map, you had to reload the whole page, which can take time. With Google maps, you simply grab the map and move it. AJAX is quickly becoming the standard for web development. Where it gets really interesting, is that suddendly, you can have a web page act just like an application on your computer. To see more of this technology here are some of the more popular Web 2.0 sites.

Backpack by 37 signals is a project management and todo list tracker.

If you really want to see the power of AJAX, check out Protopage. You can customize a personal homepage by dragging and dropping right on the screen. Give it a try it is remarkable what you can do.

Microsoft has noticed this trend and are developing their Live platform of Web services. They have a long list of services that have been coming out quickly. By using the Web as the platform, development is very fast.There is also another reason for Microsoft’s focus on the Web as a platform. First, there has been speculation for some time that Google is coming out with an online Office platform. The recent purchase of Writely (an online word processor) by Google added to this speculation. Mary J. Foley also speculates on her blog that going to the Web platform also helps Microsoft on the legal front. As there will no longer be issues with what they bundle together.

The other trend you are seeing with Web 2.0 applications is Mashups. The unique characteristic of AJAX is that it is an open language. Because it uses scripts, anyone can look at the source code of an application. Therefore it is easy to take Google Maps and mashup the map with a listing of apartment rentals and create a web site called Housingmaps.com.

So getting back to the original question. What is Web 2.0. It is open source, coopetition, cooperation, social networking. And to coin a popular description of Web 2.0 it is Folksonomy!

What is Web 2.0

There have been several articles written about Web 2.0. Many have asked how can there be a Web 2.0 if there was no Web 1.0. Shel Israel (co-author of Naked Conversations) asks the question. “Is it already too late to rename Web 2.0?” This post is what I believe Web 2.0 is about. I believe it is evolutionary, not revolutionary. Web 2.0 is comprise of 2 elements. Social Networking and a Rich User Experience. This post will cover Social Networking. Social Networking really got attention with the creation of the Friendster network. This started a community where entry was by invitation only. It grew quickly and today has posted more than 27 million members. Friendster-like sites began to grow. LinkedIn, was the professional or job hunting site. Recently Facebook, for the students. Of course the most well known site is My Space. All of these site share the same thing. Like people, connected via the web, exchanging thoughts, files, photos, music…etc. This social networking phenomena was continued with Wikipedia. Imagine walking into Encylopedia Brittanica and telling them you didn’t need them anymore. That you were going to start a web site, that would allow everyone to add or edit information and create a better, bigger online encyclopedia. Completely moderated and edited by volunteers from around the world. I’m sure the laughter would have been deafening. But here we are today, with over 1 million articles in English, (there are 36 other languages). Anything you need to know is there. If you know more about the topic, then go ahead and add it. As the social networking spread Blogs were created. Blogs have become more than just daily journals. CEO’s are blogging at our company SYNNEX, Intel, General Motors or the owner of the Dallas Mavericks. They give insight into the people that was not previously available to the press.

 In the last 6 months, social networking has really taken off. A photo sharing service, was nothing new on the Web until Flickr came along. They took social to a whole new meaning. You could share your photos with people you knew, or the World Wide Web! They also started adding tags. You could use these tags to organize your pictures. Then you could go out and use these tags to search the archives to see if anyone else had the same tags, and what their pictures were. Now take that same concept above and apply it to Bookmarks and you have del.icio.us. Post your bookmarks, then pick one and see what other people have book marked with the same topic. See what’s popular. And again, tag to your heart’s content. In less than a year one site had sprung up as the people’s news. That is Digg. Taking a page from Wikipedia, Digg lists news stories posted by users. Then users “digg” the story. The more Diggs then a higher rating is given on the site. At the end of the week the hosts post a Podcast on the top stories. Every one of these sites has one thing in common. The user. The user is creating the content and deciding what is right and wrong. But not a single user can change the content for long if it is not correct. Someone said about open source programming code “with many eyes, the bugs are shallow”.