Category Archives: Google

Podcasting 100

 This is the first in a series of posts to explain how to start podcasting 101. This is the pre-post about the things you need to do before you start podcasting. I recently attended Podcamp Toronto. This was a fantastic event where 300 people got together to share their knowledge and experience about podcasting.

The key phrase is web presence. You could have the greatest podcast on earth, but if you don’t have a presence, then no one will be able to find it, or you for that matter. Julien Smith was one of the speakers at Podcamp Toronto. He gave a fantastic presentation on Giving Your Podcast A Google Presence. You can download the video (80 MB) here. Julien make some tremendous points about Google and podcasting. Basically, Google couldn’t care less if you have a podcast. Google knows text…not audio. In order to help Google out, you need to start with a blog, or a web site. You should put the podcast notes on your site and/or get a transcript done. This will help Google when it searches you site.

Your Own Domain:

First, decide on a domain name. I could spend a post or two about how to choose a name, but Bill Sweetman gave a great presentation (40MB) about this at Podcamp. Once you have a name picked out and you have registered the domain; find yourself a good web hosting service. I reccommend this over any of the free services from Blogger, or WordPress. I have seen too many people who have lost their blogs because of some technical issue. This doesn’t mean you can’t have a Blogger blog, or WordPress blog. Both offer their software for free to put on any web hosting service you use. This blog uses WordPress software and my hosting service is 1 & 1. Neither of the steps are expensive. To register a domain costs about $10 a year and a basic web or blog hosting service can be as low as $5 a month.

RSS Feed:

Next you need to create a feed. RSS is a standard format (XML) text file that allows many other readers see your posts. Now most blogging software will create an RSS feed. However, Feedburner.com will allow you to publicize your feed and add several extra features at the click of a button. For podcasters, the most important feature to turn on is the SmartCast feature in the Optimize tab. This will automatically add the tags required to put your podcast on iTunes and add media tags when you post an mp3 file to your site.

Ping’s The Thing:

Once you have created somthing new for your site. You need to tell the world that it is there. The easiest way to do this is tell all the search engines, blog directories and podcast directories that you have created something new. Pingoat is a great service to do this. Once you have filled out your sites information you should add the site to your links group in your browser. Then all you have to do is click on the button in your browser and Pingoat will start telling all the services that you have new content.

Of course to help Google to search your site, you should have a site map. There is a WordPress addin that will create the site map and ping Google to come and search your site. You can download here.

Tags:

Tags are keywords that will help others to find your posts or podcasts. Technorati is the largest and most popular site for tag searching. You will need to “claim” you blog on their site. Once that is done, you can add some tags in the profile page to help others find your blog and podcasts. You should also tag your posts. You can see my Technorati tags below next to the green icon. Most blogging platforms support Technorati tags. For WordPress there is a plugin called Ultimate Tag Warrior. This adds an entry bar right under the posting page to add your tags. It also allows you to list related posts from your blog. This helps people to find your other posts on the same topic. Lorelle gives a great tutorial on using Tag Warrior in this post.

Community Sites:

Now the next thing is to get yourself published on some community sites. Such as mySpace, Flickr, Linkedin, Facebook, Friendster and StumbledUpon. Chris Penn from The Financial Aid Podcast gave 2 presentation on these tips and tricks. Podcast Marketing: Five tools and strategies to grow your audience TODAY (60MB) and notes. Plus, Podcast 401 – 5 steps to a bigger audience and slides.

Now you’re ready to start recording! In the next few posts I will discuss the various hardware and software required to start your first podcast. Plus, how to post it on iTunes and other services so the World can subscibe to you. As always, if you have any questions, just send me an email or leave a comment.

Bookmarks Sync

I posted about this previously, but I can’t say enough good things about 2Go’s Syncit product. This is an application that resides in your system toolbar. Every time you make a change to your favorites in your browser, it syncs with their server. Then on every computer have have their syncit tool loaded, you will have your favorites synchronized.

Now, I know there are several other products out there that do the same thing. There is Foxmarks and Bookmarks Synchronizer, which are both extensions for Firefox. There is also Googles browser sync and their toolbar favorites sync. But, if you use Firefox and home and your company has standarized on IE, then you would have to use 2 different utilities to synchronize.

2Go’s product works with all of these:

2go

IE, Netscape, Mozilla, Firefox and Opera.

The greatest thing about this software is that it just works. I have used it for years. The other feature it has it that it backs up your favorites and will keep deletions for 30 days in a separate folder. So when you wake up one day and find out that you accidentally erased your Favorites folder. You can go to the website and take the deletions out of the recycle bin and you’re ready to go. So if you have multiple computers, you can’t go wrong with this product.

Free Photo Software

As the switch to digital continues. 2 of the steps that are usually missed is organizing and touching up those digital photos. Now there are several packages out there. From Adobe Photoshop at the high end to Adobe Elements at the low end. There is one package that is consistenly highly rated for its ease of use. Not to mention, it is free. This is Picasa software. Google bought the company and now offers the software for free. Just click on the button in my Links section to get this software for free. It will help you keep those photos backed up, organized and looking their best.