Category Archives: feed

Podcasting 101: Posting your Podcast

Now that you have recorded your podcast, it is time to post it so everyone can listen and/or download it.

There are several choices when you are posting your podcast. Do you want to host the file on your hosting provider or do you want to put the files somewhere else. I’ll start with putting them in the same place as your blog. You simply create a directory/folder on your FTP server (you should have a tool to do this already, I use FileZilla). Then you FTP the files to that folder. When you create your blog post about the podcast you will need a link to the file, in order for Feedburner to recognize the location of the media file. If you are using WordPress, there is a great plugin called Podpress. Once you have this installed, it adds an on line player and several other features that make it easy to add podcasts. I use this plugin and you can see what it looks like on these 2 posts.

You’ll notice a couple of features. One is that you can color code the player to match the colors of your web site. Two, it gives the user the choice of playing it online or downloading it and listen on their PC.

You can also have your podcasts hosted on another provider. The choice among podcasters for this is Libsyn. They have several packages available. The big benefit, is that they charge you for storage space and not the bandwidth when your podcasts are downloaded.

When you have everything loaded up, it’s time to tell the world. Similar to pinging search engines about a new blog post, you would do the same thing with your podcasts. Obviously the most popular podcast site is iTunes. In order to get your podcast on their directory you will need an iTunes account. For this you will need a credit card, even if you never plan on buying anything from their store. Once you have your account, you load up iTunes, go to the Store, select Podcasts from the upper left box, then submit a Podcast from the lower left box. From there you follow the prompts of where you feed is and what your podcast is about etc. When you submit a podcast the first time, it will take 24-48 hours to get a response back with your podcast account number. You can take that number and put it into the form on Podpress, or you can save the link for future reference. There are a few ways of adding a button to your site that allows people to subscribe to your podcast. The first way is to use that link that was sent to you and attach it to a button. There are, however, some watch-outs to be aware of when using this method. If you have a podcast that comes out more frequently than once a week, you will want to use the methods below to link to your iTunes button. Sometimes it can take days before iTunes will update your podcasts on their store. So I recommend you use one of the following methods to attach to the iTunes button on your site. (assuming your are using Feedburner). You can use either the itpc://feeds.feedburner/[your feed name] or pcast://feeds.feedburner/[your feed name].

There are several podcast specific directories you should use to list your podcasts.

  • Odeo.com – directory and podcast service
  • Yahoo – has a podcast search and tag-based index
  • Podcasting News’ Podcast Directory is the largest user-built directory of podcasts.
  • Podcast Alley, one of the most popular podcasting sites, has a large podcast directory.
  • Digital Podcast
  • iPodder.org is a large podcast directory.

  • PodcastPickle Â
  • PodcastDirectory.com
  • A Podcast Directory is available at Podcast.net.
  • iPodderX

There are several other methods to marketing your podcast. You can watch Chris Penn’s excellent presentation at Podcamp Toronto here.

Podcasting 100

 This is the first in a series of posts to explain how to start podcasting 101. This is the pre-post about the things you need to do before you start podcasting. I recently attended Podcamp Toronto. This was a fantastic event where 300 people got together to share their knowledge and experience about podcasting.

The key phrase is web presence. You could have the greatest podcast on earth, but if you don’t have a presence, then no one will be able to find it, or you for that matter. Julien Smith was one of the speakers at Podcamp Toronto. He gave a fantastic presentation on Giving Your Podcast A Google Presence. You can download the video (80 MB) here. Julien make some tremendous points about Google and podcasting. Basically, Google couldn’t care less if you have a podcast. Google knows text…not audio. In order to help Google out, you need to start with a blog, or a web site. You should put the podcast notes on your site and/or get a transcript done. This will help Google when it searches you site.

Your Own Domain:

First, decide on a domain name. I could spend a post or two about how to choose a name, but Bill Sweetman gave a great presentation (40MB) about this at Podcamp. Once you have a name picked out and you have registered the domain; find yourself a good web hosting service. I reccommend this over any of the free services from Blogger, or WordPress. I have seen too many people who have lost their blogs because of some technical issue. This doesn’t mean you can’t have a Blogger blog, or WordPress blog. Both offer their software for free to put on any web hosting service you use. This blog uses WordPress software and my hosting service is 1 & 1. Neither of the steps are expensive. To register a domain costs about $10 a year and a basic web or blog hosting service can be as low as $5 a month.

RSS Feed:

Next you need to create a feed. RSS is a standard format (XML) text file that allows many other readers see your posts. Now most blogging software will create an RSS feed. However, Feedburner.com will allow you to publicize your feed and add several extra features at the click of a button. For podcasters, the most important feature to turn on is the SmartCast feature in the Optimize tab. This will automatically add the tags required to put your podcast on iTunes and add media tags when you post an mp3 file to your site.

Ping’s The Thing:

Once you have created somthing new for your site. You need to tell the world that it is there. The easiest way to do this is tell all the search engines, blog directories and podcast directories that you have created something new. Pingoat is a great service to do this. Once you have filled out your sites information you should add the site to your links group in your browser. Then all you have to do is click on the button in your browser and Pingoat will start telling all the services that you have new content.

Of course to help Google to search your site, you should have a site map. There is a WordPress addin that will create the site map and ping Google to come and search your site. You can download here.

Tags:

Tags are keywords that will help others to find your posts or podcasts. Technorati is the largest and most popular site for tag searching. You will need to “claim” you blog on their site. Once that is done, you can add some tags in the profile page to help others find your blog and podcasts. You should also tag your posts. You can see my Technorati tags below next to the green icon. Most blogging platforms support Technorati tags. For WordPress there is a plugin called Ultimate Tag Warrior. This adds an entry bar right under the posting page to add your tags. It also allows you to list related posts from your blog. This helps people to find your other posts on the same topic. Lorelle gives a great tutorial on using Tag Warrior in this post.

Community Sites:

Now the next thing is to get yourself published on some community sites. Such as mySpace, Flickr, Linkedin, Facebook, Friendster and StumbledUpon. Chris Penn from The Financial Aid Podcast gave 2 presentation on these tips and tricks. Podcast Marketing: Five tools and strategies to grow your audience TODAY (60MB) and notes. Plus, Podcast 401 – 5 steps to a bigger audience and slides.

Now you’re ready to start recording! In the next few posts I will discuss the various hardware and software required to start your first podcast. Plus, how to post it on iTunes and other services so the World can subscibe to you. As always, if you have any questions, just send me an email or leave a comment.

Online Web Applications I Use

I have noticed that more and more I am turning to online applications as opposed to desktop applications. As I work on 3 different computers; work, home and notebook, it just makes things much easier. There is no synchronization required, everything is just there when you open it and you can start where you left off. Here are some of the applications I use to keep myself organized.

First there is 2Go SyncIT. This is a small application that runs in your system tray. It automatically will synchronize your Bookmarks in real time as you add or delete them. This is one of those amazing applications that you never know is there and simply works all the time. I posted about it a couple of months ago. They also have some other great features that saved my butt once. Somehow my favorites folder got corrupted and I lost all of my bookmarks. The downside of having all your bookmarks synchronized is that if you lose them all on one PC, you lose them on all PCs. Now I don’t know about you, but my favorites have evolved over the past 5+ years. I emailed 2Go and asked if there was some way for me to retrieve my bookmarks; all 700+ of them. Turns out that one of the standard features of the product is that it keeps all deleted bookmarks from the last 30 days. I just went into their utilities and restored all of my bookmarks.

Next is keeping track of To Do’s. For simple lists I use Ta-da. This simple application allows me to keep multiple lists. I can add the different todo lists to my Links folder in my bookmarks. I also did a post on this. This allows quick access from any computer when the thought strikes me. I use this for personal todo’s for work around the house (this list is shared with my wife…not sure that was a good idea 🙂 and for blog topics. Since I use the SyncIT program above, when I add a todo list on one computer, it is replicated on all of my computers.

Another new offering in this simple todo list application is WallNote. This application is both an online app. and a desktop app. at the same time. What it does is reads your todo list online and keeps a list on your desktop wallpaper.

Ta-da is great for simple todo lists. For lists that are a little more complicated there is activecollab. This is an open source, on line mini-project manager.

One of the other online apps that I have been using is Bloglines for my RSS feeds. As you can see in my toolbar above I have 2 links in my bookmarks. One is for adding a new feed to Bloglines and the other is for reading my feeds. Bloglines also has some other features for bloggers. if you notice down the right side of my blog, there is a section called Blogroll. This lists all of the feeds that I read. Bloglines makes it easy to quickly scan a large number of feeds. As it is an online app. when I read a post on one computer, it is flagged as read. So when I pull up my list at home, I only see new posts.

One of the new online apps. I am going to try is the new meebo online instant messenger. Everyone knows about instant messengers. Yahoo, MSN, AOL all have their own version. With meebo, you can login to all 3 at the same time and never have to install any software on your computer. This is great for users who work at companies who have locked down their systems, or Internet Cafes.

Use Bloglines to read your feeds

I have a number of tools that I have used over the last year to read my RSS feeds. The one that I am using now is and online tool called Bloglines. I like it for a number of reasons:

  • I can read my feeds on any computer without installing software.
  • It keeps track of the articles I have already read and only shows me new ones.
  • It has a neat little tool to show others what my feeds are. (see my Blogroll on the bottom right)
  • It lets me read all of my feeds in one newspaper style page
  • Subscribe with Bloglines

So give it a try.

RSS Feeds

I mentioned RSS feeds 2 posts ago. They are an amazing way to save time reading about technology, or most any other topic. You can pick and choose what you want. Of course you will need an RSS reader. You can go here at CNET to find the one you like. I was pleased to see that my favorite, Desktop Sidebar, is the #1 downloaded reader. Then you can do one of two things to collect your feeds. As you surf the web, you will see little orange buttons with either XML or RSS. This means, that what you are reading is available as an RSS feed. You simply click that orange button and you will see a screen of what is called XML code. Don’t worry, you don’t have to understand it. With Desktop Sidebar, you click on the same orange button in the Internet Explorer bar and you have added that site to your feeds. The second method is to go to RSS sites and choose from the many topice. Here is an example of Yahoo’s . Another site is Syndic8.com. Many of the Home Page we bsites have the same feature, such as Google, Yahoo and MSN. This will consolidate all the news that you’re interested in reading. And none of what you’re not interested in reading. RSS feeds are a big part of blogging. Rather that going back to check a site every day to see if there is a new post, you can add the blog to your feed. Then as new posts are added, you will see them in your reader. The marketing potential for RSS gets very interesting. Rather than sending what we think the customer wants, imagine them picking the feeds that they want. Every time something changes on the web site. It automatically changes the information for every single customer who has signed up for that feed.Â

How to stay informed with Desktop Sidebar

Many people ask me how do I know so much about gadgets, or what is going on in the world of technology. It is really quite simple. I don’t spend hours surfing for information. I use something called RSS which stands for Really Simple Syndication. Basically it is a standard to feed news headlines to you. There are a multitude of RSS readers out there. Some website home pages, such as MSN and Yahoo now allow you to add RSS feeds to your home page. My favorite tool is Desktop Sidebar. This great little tool has a large number of “panels”. I choose to use the News, Weather and Stock panels. The news panel is the RSS reader. The panel sits at the side of your Windows desktop and scrolls through the headlines from the RSS links you have chosen. When you mouse over a headline, a small window opens with the summary of the article. If you want to see the actual web page you simply click on the headline and you open the web page. I personally like the newspaper function. You click on this button at the top of the news panel and it shows every headline for every news item you are linked to. In a matter of 10 minutes I can be up to date on what is going on for the day. I will spend more details on where to get the RSS feeds on future posts.